Never underestimate a micro business.

We weren't appointed to a panel recently. The concern, more or less: too small to handle the volume. I understand the instinct, but I don't think it's right.

Right now, there are two of us running six live projects at once. Different clients, different stages, different demands on any given day. All held to the same standard. Neither of us is working weekends to keep it up.

That isn't heroics. It's design.

Two people and a team of AI assistants can only move at that pace if the system underneath is genuinely good. Ours is, because we've spent years building it, and we refine it all the time.

I won't give away the whole system, but a few of the pieces:

• a defined design and development process, so nothing gets invented from scratch under pressure

• templates for the parts that repeat, so our attention goes to the parts that don't

• a build library: base elements from one project become the head start on the next

• AI doing the heavy lifting, never the thinking

That last one matters most. AI moves fast. It doesn't know your learners, your risk, or why a scenario has to land a particular way. We do. Every judgement that shapes the learning is still ours.

Here's what the size question misses. A big team isn't automatically more capacity. It's more handovers, more layers, more places for quality to leak. Two people who deeply understand every project - and a system built to carry the load - get through a surprising amount of high-quality work in a short amount of time.

Small isn't the limitation. Small, systematised, and clear about what only humans should do; that's the advantage.

We're not a small version of a big agency. We're a micro business purpose built to punch well above our weight.

Jen