In a world where AI can generate content, answer questions and optimise data, what’s left for humans?  Plenty.   Creativity is what enables us to:  Reframe challenges  Connect unexpected dots  Design new models, services and ideas  Challenge assumptions - even our own  Unlike AI, we’re not bound by the past. We can imagine things that haven’t existed yet.  “AI predicts. People invent.”  — World Economic Forum, Future of Jobs Report, 2025   And creativity doesn’t just power in